Asaf is the director and founder of Trademark Tennis. He is a level 2 TCA qualified coach with 20 years of experience in coaching both in Israel & Australia. Immigrating to Australia in 2004, Asaf has been coaching at Dendy Park Tennis Club & Fitzroy Tennis Club.

In addition he is part of the coaching team for the TCA Advanced Junior Program. As a junior Asaf represented the Israeli National Team and competed in Israel & in Europe. In 2006, Asaf was nominated Tennis Victoria Pennant Player of the year (Men’s Grade 1).